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Business to Business - Sample Studies
Type of |
Methodology | Key |
Building Materials Message & Strategy |
Pre-scheduled In-Depth Interviews - Building owners, architects, general contractors |
Developed a buyer-based overview of the competitive marketplace, with special findings based on geography, function, building size and current suppliers. Allowed distillation of stronger competitive message and more focused targeting. |
Employee Benefits Optimize Service |
Focus Groups
- Eligible employees - Users and non-users |
Identified communications shortfalls and key barriers to trial. Recommendations included better supervisor training and internal communications. |
Industrial Energy Use Gain Share |
Pre-scheduled In-Depth Interviews - Operations and general managers |
Provided insights on current energy purchase patterns and receptivity to new sources. Special audits and two new purchasing programs were launched based on the findings. |
