Client gauged reaction to their product mix and to communications and promotion tactics. Consumers’ interaction with prototype advertising, POS displays and prototype merchandise provided more focus in the actual mix offered and the basic message.

Energy-Saving Options
Motivating Consumers

Ability to differentiate consumers based on education, income, location, current heating/air conditioning systems and location. Verified critical role of contractors. Could immediately improve program communications and train utility personnel to increase influence.

OTC Products
Packaging & Signage

Learned about the value of the brand name and its current perceived value. Developed a new system of in-store identification and packaging with more impact and positive associations.