Measured the growth of other area facilities and campuses with Independent Living component. Identified the consumer interest in adding this type of housing for their campus. Identified key amenities expected and receptivity to different presentations of the plans. The resulting communications package sold many units pre-construction.

Learned about how different institutions make it onto their list of recipient organizations. Inputs helped better identify key affiliations. Obtained feedback to different advertisements and incentive ideas — so the most positive were used.

Surveyed existing measures of limited disease, symptom and organizational awareness. Identified obvious information gaps. Provided initial inputs for interim communications and a primary research scenario for long-term tracking.