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Non-Profit/Education/Government
Non-profits have special needs – to maintain an existing donor base, identify prospects and secure new funding. Our experience with non-profits began when our President Terry Pranses worked at Young & Rubicam. It was there that he handled pro-bono research for the United Way campaign. His work positively impacted both the creative brief and the program options provided to donors. As a result, participation and average gift size increased. Terry also headed the team that brought new, effective communications to bear for Dominican College, a suburban institution. Uncovering potential member, participant and donor motivations drive our work in this area today. We have worked with:
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