Pranses Research Services

Non-Profit/Education/Government - Sample Studies

Type of Product Key Issue	Methodology	Key Learning
Private College Enhanced Enrollment	In-Depth Interviews - Faculty and Staff Focus Groups - Prospects, parents of prospects, guidance counselors, applicants, current students	Redefined competitive frame based on prospect inputs. Outlined strengths and organized communications strategy based on specific types of applicants: High school graduates vs. non-traditional students Prior affiliation/connections vs. emerging groups, including new immigrants Resulted in new communications effort and long-term priorities.
Farmers Markets Community Use & Support	In-Depth Interviews - Local retailers in related community Focus Groups - Primary shoppers Telephone Survey - Primary shoppers	Related interest in farmers’ markets with perception of sponsoring town and built links to other shopping and dining opportunities. Gained insights on market enhancement including site selection, scope, range of produce and other products offered. Able to best focus message on appropriate demographics and areas.
University Fundraising	Focus Groups - Alumni, arranged by graduation era and prior donor record	Reviewed alternative direct marketing approaches and identified a clear winner with broad appeal across segments. Implementation led to a record campaign, with increased participation and higher gifts per donor. Learning also used to enhance relevance of ongoing donor communications.
Hospital Fundraising	Focus Groups - High income adults with a history of charitable giving	Provided crucial feedback on awareness, perception and competitive frame. Interest in particular aspects of care and the patient community was identified. Learning identified the top campaign idea and appropriate incentive ideas.